Ahmad K: Lying Eyes: The Truth about NLP Eye Patterns and Their Relationship with Academic Performance in Business and Management Studies (MBA).
International Journal of Business and Management 8(23): 67-75, 2013.
Abstract: This article looks at the relationship between eye patterns (i.e., how eyes move according to what the person is thinking or feeling) according to Neuro Linguistic Programming (NLP) and students’ achievement in a course in an MBA program in Abu Dhabi University, United Arab Emirates. Participants for the study (N = 33) graduate students from the course. All participants were right-handed. Results show that, except for visual recall, less than half of the respondents exhibited the remaining eye patterns (i.e., visual construct, verbal recall, verbal construct, kinaesthetic and auditory digital), posited by the founders of NLP. Put in another way, respondents on average exhibited about two out of the six posited eye patterns. Correlations between eye patterns and exam results reveal that students who displayed eye patterns corresponding with verbal recall and kinaesthetic feelings, tend to do better in the exams. This paper discusses the possible benefit of training students to conform to verbal recall and kinaesthetic eye patterns, and teaching courses that emphasise on verbal recall and kinaesthetic feelings.